Latitude Consultancy Ltd, announced the launch of its fractional marketing, brand development and communications support services, designed to give flexible access to senior-level expertise without the cost or commitment of a full-time hire.
As organisations face increasing pressure to deliver results with leaner teams, Latitude’s new offering provides on-demand strategic and hands-on support across marketing, brand, and communications functions.
The service is tailored for organisations ranging from startups and SMEs, to scaling and established companies that need experienced leadership to drive growth through effective strategy development, planning, clearly defined messaging and tactical product or service positioning.
Latitude’s Founder and Principal Consultant, Steve Sherlock said: “Many businesses reach a point where they need senior marketing and communications expertise, but aren’t ready to build out a full in-house team.
“Our fractional model bridges that gap by offering the right level of support at the right time, with the flexibility to scale as needs evolve.
“We are in a rapidly changing world and businesses need expert support that is agile as well as informed, particularly with understanding and adopting emerging technologies such as AI and how to develop, manage and best utilise business systems which are increasingly intuitive and focused on the automation of tasks, reporting and generating both actionable market insights and client facing outputs.”
Clients can benefit from a highly adaptable approach, whether they need a few days of strategic input per month or more embedded, ongoing support during periods of growth or transition – which draws upon over 25 years’ experience in senior marketing and commercial development roles across both the private and public sectors.
Steve added: “Fractional support isn’t just a stopgap, it’s a smarter way of working. We’re excited to help businesses unlock their potential with experienced guidance that fits their ambitions and budget. Importantly, Latitude’s approach provides flexibility and choice.
“That’s why we’re called Latitude – we give clients the breadth of scope for thought and informed consideration, without them being tied to a single approach or direction moving forward. This not only adds value, it also mitigates potential risk”.
• For more information, visit: latitudeonline.co.uk
