Chelsea sponsors Three have “restarted their marketing activities” following the Premier League club’s sale to a consortium led by the American investor Todd Boehly.

Three, a telecommunications company, suspended their deal with the club in March 2022 after sanctions were placed on Roman Abramovich by the UK government.

But the company’s logo remained on the club’s shirt for the remainder of the 2021-22 season.

The Athletic reported at the time the club were struggling to purchase new kits without the logo due to the restrictions under which they were currently operating.

Three have now resumed their sponsorship of the club, however.

Chelsea said in a statement: “Following the sale of Chelsea Football Club we are pleased to confirm that Three are restarting their marketing activities with immediate effect.

“As a result of UK Government sanctions imposed on Chelsea FC’s previous ownership in March, our official shirt partner Three decided to pause their marketing activities with the club until the impact of the sanctions on the club ended.

“Three’s partnership with Chelsea began in 2020 and their logo has been on our shirts during a highly successful period for the club, with the men’s team winning the Champions League and being crowned world champions, and Chelsea Women securing the domestic quadruple and a league and cup double in that time, as well as reaching the Women’s Champions League final.”

John Rogers, Chelsea Football Club’s head of global partnerships, added: “Following the recent pause in their activities, the Club is pleased to have resumed our work with Three and we look forward with excitement to the start of the new season, together.

“We would like to thank all Club partners for their support now and in the future.”

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