Doha: In line with its strategy to bring its customers the best services and products, and to fulfill its commitment towards supporting Qatar’s national development by raising awareness and giving back to the wider community, Commercial Bank will be hosting its first webinar for the year on June 20, 2022, under the theme “Communication in Times of Uncertainty – Challenges or Opportunities?”.

“The webinar will address the importance of communication in “Times of Uncertainty” in light of what we have been through during the past two years specifically in brand communications. With rapidly shifting news cycles and the aftermaths of COVID-19, we put together a panel of experts to share best practices and tips for communication and branding in challenging times,” Commercial Bank stated.

The webinar provides attendees the opportunity to hear from communications experts and get answers to the most frequently asked questions surrounding communication in a challenging environment and learning how to turn challenges into opportunities. 

The webinar will also introduce the journey of Commercial Bank and the communications methods the Bank has followed, which respectively led to its recognition on a global level.

The speakers at this webinar include: Julian Treasure, Founder and President of Julian Treasure Ltd; Hussain Ali Al Abdullah, Executive General Manager, Chief Marketing Officer and Head of CB Premium Banking at Commercial Bank; and Dr. Boumediene Ramdani, Associate Professor of Innovation at the Centre for Entrepreneurship at Qatar University.

On this occasion, Al Abdullah commented: “We are always on the lookout for unique opportunities that can benefit our customers and support them especially during the times of uncertainty. This webinar, which grants our customers access to the best advice and expertise from the speakers, will also provide them with insightful information on how to communicate in a challenging climate and how to build a constant communication strategy that helps brands strive and succeed”.

Scan the QR Code below to register: