Guess the celebrity in Doritos Dinamita 2024 Super Bowl commercial
Doritos Dinamita has a major star on board for its 2024 Super Bowl commercial — but we don’t know who it is yet.
The spicy chip line shared a mysterious picture of its unrevealed spokesperson, which shows the celeb holding a bag of Doritos Dinamita chips in a bodega with their back turned to the camera, obscuring their face. Frito-Lay describes its spokesperson as an “icon,” but that’s all we know so far.
The celeb is set to star in Doritos’ first-ever Dinamita-focused Super Bowl ad. Doritos has advertised during the big game for 23 years.
Four new flavors of Doritos Dinamita — Flamin’ Hot Queso, Hot Honey Mustard, Smoky Chile Queso and Tangy Fiery Lime — are available at retailers across the country today, as well as the beloved Chile Limón flavor. Just who’s holding the bag in the image above is anyone’s guess for now.
The 2024 Super Bowl takes place Sunday, Feb. 11 in Las Vegas, and airs on CBS. Usher is set to headline the Apple Music Super Bowl LVIII Halftime Show for the first time. “It’s an honor of a lifetime to finally check a Super Bowl performance off my bucket list,” Usher said in a statement to EW. “I can’t wait to bring the world a show unlike anything else they’ve seen from me before. Thank you to the fans and everyone who made this opportunity happen. I’ll see you real soon.”
Last year saw a number of star-studded commercials debut on gameday, including Ben Affleck and Jennifer Lopez’s Dunkin’ ad, Bryan Cranston and Aaron Paul’s Breaking Bad PopCorners reunion, Bradley Cooper’s T-Mobile commercial featuring his real-life mom, and Jack Harlow’s Doritos commercial featuring Missy Elliott and Elton John.
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