Michelob Ultra ad features Miami star
Now that he plays in the United States, it’s only fitting that Lionel Messi will be part of the country’s biggest annual sporting event.
The Inter Miami and Argentina forward will star in a Super Bowl commercial for Michelob Ultra, the beer’s parent company Anheuser-Busch has announced.
Anheuser-Busch released two teasers for its commercial featuring Messi. The first, titled “Stand Off,” shows Messi ordering a Michelob Ultra before the tap runs dry mid-pour. The second, titled “GOAT vs. DOG,” features Messi and a canine pal playing soccer on the beach.
This will be the third straight Super Bowl with a Michelob Ultra commercial starring a soccer icon. The past two years, U.S. women’s national team star Alex Morgan has appeared in an ad during the NFL’s title game.
“The Super Bowl is advertising’s biggest moment, and our goal is to once again captivate our audience when the world is watching,” said Anheuser-Busch’s chief commercial officer Kyle Norrington in a news release.
“We’re showing up big time in this moment that matters for our beer drinkers and football fans across the country through unmatched creative storytelling, seamless trade integrations, record-breaking consumer sweeps, robust media plans, and on-the-ground activations.”
Watch Messi’s Super Bowl commercial teasers