The National Association of Black Owned Broadcasters (NABOB) is launching a podcast series that describes and teaches the process of buying a radio or TV station. “How to Buy a Commercial Broadcast Station” is hosted by NABOB President/CEO Jim Winston and will debut Wednesday, Aug. 30, 2023.

The 10-episode video and audio podcast series aim to serve as a master class showcasing the fundamental processes and essential team of advisors needed to successfully purchase a commercial broadcast radio or television station.

Throughout the series, Winston, a telecommunications attorney with over 40 years of broadcast station acquisition experience, will be joined by television station owner DuJuan McCoy, and experts in the fields of policy and law, Dan Kirkpatrick; finance, Ty Shea; station brokerage, Larry Patrick; and engineering, John Matthews.

“We are frequently contacted by entrepreneurs looking to become station owners,” Winston said in a release. “This first series of podcasts provides an education that cannot be found anywhere. We have assembled some of the leading experts in the broadcast industry to take an entrepreneur through every aspect of station acquisition. We are confident that this critical information will be a great benefit to those entrepreneurs and for anyone interested in an in-depth education about station acquisition and operations.”

Season one will offer real-world guidance and application best practices surrounding due diligence, station brokerage, FCC regulations, access to capital, technology, business operations, and human resources.

New episodes will be released bi-weekly on the NABOB YouTube Channel, Spotify, Apple Podcasts, and other major streaming platforms.

This podcast series, and a second titled “Digital Sales Strategy for Commercial Broadcasters” are being funded and released thanks to General Motors’ “Road to Equity” $50 million Diverse Owned Incubator Fund. NABOB was the first recipient of the fund.

“Our second series of podcasts will educate existing station owners about how to develop and monetize their digital assets,” Winston continued. “Our experts will provide important guidance in this area… “We could not have undertaken this important educational program without the very generous support of GM.”