TAM’s half-yearly report on television advertisements in the news genre for the period of January – June 2023 reveals that ‘services’ was the leading sector with a 15 per cent share of news genre ad volumes.

‘Services’ was followed by food and beverages at 14 per cent; building, industrial land and materials at eight per cent and personal care and hygiene at 7 per cent. The top 10 sectors together added up to 80 per cent of the share of ad volumes during the period. Other sectors in the top 10 were auto, healthcare, banking, finance and investment and household products.

Apart from cement and building materials, all the categories in the top 10 list witnessed a positive rank shift during the period Jan-Jun’23. Of the total 6.8K+ brands present on television, three of the top 10 brands were from Reckitt Benckiser (India).

The cars category saw the highest increase in ad secondages with a growth of 71 per cent. And in terms of growth per cent among the top 10 categories, biscuits witnessed the highest growth – two times – during the same period.

Reckitt Benckiser (India), Hindustan Lever and Patanjali Ayurved were the top three advertisers in news. Four out of the 10 top advertisers witnessed a positive shift during the period. They include Reckitt Benckiser (India), Patanjali Ayurved, GCMMF and Lalithaa Jewellery Mart. And while Lalithaa Jewellery Mart was a new entrant, it was the leading brand in the news genre. Apart from that, 175+ categories registered positive growth.

In terms of news subgenres, Hindi news was the leading Subgenre for advertising, with a 19 per cent share of ad volumes, followed by Bengali news and Hindi regional news.