Universal Pictures partnered with Liberty Mutual, an insurance company, to promote “Minions: The Rise of Gru.” After all, what screams childlike shenanigans than saving on car insurance? One spot from the collaboration (above) sees a man fishing and discussing the benefits of Liberty Mutual before reeling in a submarine filled with Minions who start shouting in their native language.

While the ad may sway a few to change their insurance provider, it’s mostly made people on the internet vehemently upset. “We need to address corporate lobbying but we also need to get Liberty Mutual’s advertising budget frozen. I just saw an unskippable Liberty Mutual ad with Minions in it and it felt like my own personal hell,” Twitter user @KatieToTheLeft shared. While @KatieToTheLeft wants to take a more rational approach by stopping Liberty Mutual, @The_Alpha_Kong wants to spread chaos after watching the crossover: “I just saw a Liberty Mutual commercial with Minions in it and it might just be time to commit a Serious Crime.”

A Reddit user put it simply: both Liberty Mutual and the team behind the “Despicable Me” franchise seem to have run out of ideas, “Thought ‘my God they hit the bottom of the barrel and broke out shovels.'” @letitflyely believes the commercial was a match made in corporate heaven, saying “Liberty Mutual WOULD partner with the Minions. Can’t think of a more perfect annoying duo.”

“Minions: The Rise of Gru” hits cinemas on July 1, 2022.