Cooper Parry has expanded its digital services division with the acquisition of London-based technology consultancy Embracent.
Founded in 2015, Embracent advises mid-market companies on digital transformation, AI adoption, technology optimisation and data strategy. Its client base includes Unite, Cranswick, Modulaire, Rexel, Sir Robert McAlpine and Transport UK.
The deal is Cooper Parry’s seventh since securing investment from US private equity firm Lee Equity Partners earlier this year. The firm said the acquisition takes its pro forma turnover above £250m as it works toward a £600m revenue target by 2028.
Embracent will join Cooper Parry Digital, which also includes teams focused on Salesforce, Oracle NetSuite, cyber security and data analytics.
Mark Lockton, co-founder and CEO of Embracent, said: “Our values are core to our business, and we’re delighted to join forces with CP, a company that shares similar ethos and values – putting people first, building trusted partnerships, and focusing on meaningful outcomes. This partnership means that we’ll strengthen our ability to innovate, scale, and continue delivering exceptional results for the organisations we serve.”
Asif Ahmed, managing director of Cooper Parry Digital, said: “Bringing embracent on board is a key addition to CP’s creation of a best-in-class digital consultancy for the mid-market. We’re anticipating what progressive clients are thinking about and providing joined-up, robust, real-world solutions. What Mark and his talented team is delivering in the digital transformation space perfectly complements our four other digital pillars: Salesforce, Oracle NetSuite, cyber security and data analytics.”
Ade Cheatham, CEO of Cooper Parry, said: “I’m delighted to welcome Mark, Gareth and the team on board. This latest deal plays right to the thrust of our vision. embracent helps us reimagine the way businesses are supported to drive their growth. We’re not just assembling smart capabilities, we’re creating a single, scalable powerhouse.”
Further integration details are expected over the coming months.
