Kristen Sunday has been a rockstar at sales since she took her first sales job at age eighteen to put herself through college. She now runs a successful boutique sales consulting company called Pure SCS where she helps early and mid-stage start-ups improve their sales results in a big way. 

After her first sales experience, Kristen went on to create a highly successful career, earning her way up the ladder of success by turning low performing sales teams into the top performing sales teams at every company she worked with. “One of the companies I worked for earlier in my career was in the middle of bankruptcy when I interviewed, and I remember really wanting that position because I was so inspired by the challenge and knew I could make a huge impact. In the end, I played an even bigger role than I expected to help the company get itself completely turned around and transition from a failing retail company into a successful direct sales company. This was a hugely rewarding experience in my career,” shared Kristen. 

Next, Kristen cut her teeth as a founding team member during the build of her first start-up, “I was contacted by a friend that I hadn’t spoken with in years. She knew about my background and success with different companies because my teams were always at the top. She flew out to meet with me and after showing me her business plan, I was hooked by the exciting challenge of building a company from the ground up and I immediately took the job,” said Kristen. 

She took the role of VP to spearhead the strategic planning, build, and execution for the sales and customer service end of this exciting new company, delivering sales results that helped position them to raise a strong series A funding round. 

Based on her success, Kristen was then approached to become the co-founder of her second start-up, where she again built the sales organization from the ground up and produced sales growth to help raise solid series A and series B funding. 

After learning the detailed mechanics behind building start-ups and gaining incredible experience from wearing so many different hats that she never expected to, going in, she realized that her 20 plus years in sales, sales management, and building start-ups could dramatically help other founders and she started Pure SCS. “It’s so rewarding to me when I help teams bypass the mistakes I made earlier in my career-the hard way. Bringing my experience to the table helps founders save a lot of money and reduce their stress because I’m always able to help their sales teams drastically improve results,” said Kristen. 

About Pure SCS

Pure SCS is a small sales consulting firm where clients and their teams work directly with Kristen. She specializes in working with early and mid-stage start-ups while using a holistic and individualized approach to consulting, which has enabled her to assist over 22 companies with great success like Casper Mattress, UrbanStems, and Motive (formerly KeepTruckin), just to name a few. 

Kristen works with clients across the country and starts the consulting process by asking in depth questions to gain a strong understanding of what makes the business tick and which areas need the most improvement. From here, she digs in with the sales team to learn the ins and outs of their daily processes and completely immerses herself in the business.

This process enables Kristen to quickly assess the situation and recommend a top priority project geared at increasing sales and revenue, which she personally leads and executes. 

What Makes Pure SCS Unique

In short, their approach. Many traditional firms use a one size fits all approach, whereas Pure SCS takes an individualized approach by understanding that no two companies, product lines, teams, or their goals are exactly the same. “To achieve maximum sales productivity in a start-up, it’s vital to build customized tools, training, and processes to match each organization’s specific needs because they are always changing and progressing so quickly. The one-size-fits-all approach can work for large, established companies, but it’s much different in the start-up world, shared Kristen.”

Overall, Kristen’s experience allows her to give companies the exact components they need to maximize their sales efficiency, produce more revenue, and properly prepare for scaling. By working with Pure SCS, early to mid-stage start-ups avoid many of the mistakes others make on their path to profitability and growth. 

How to Work with Pure SCS

Pure SCS is located in the San Francisco Bay Area. They take clients from across the United States. Anyone can pick Kristen’s brain for some free advice or book a free consultation on their website. Contact Pure SCS today!  

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