Wānaka communications consultancy Scope Media has won a
top national award at the prestigious Public Relations
Institute of New Zealand Awards.

The boutique
marketing communications and digital PR consultancy won Best
Small-to-Medium PR Consultancy of the Year Award in Auckland
on Friday night.

Scope Media managing director Celia
Crosbie says the awards entry process was a robust exercise,
requiring entrants to demonstrate strategic thinking with
clients, the ability to deliver against a brief and provide
evidence of success – both for clients and commercial
results for the business.

“This is the award we’ve
had our sights set on for several years but we haven’t
felt ready to enter till this year,” Crosbie says. “Our
extremely talented Wānaka-based team of marketing
communications professionals punch above our weight in the
work we do across the district and nationwide, but to be
recognised formally as one of the best in the business is so
awesome.”

The entry included case studies of work
that Scope Media produced over the past year – notably,
the Home for Healthier Business talent attraction campaign
for Queenstown Lakes District Council’s Economic
Development Unit, and a regular glossy lifestyle magazine,
Property Style, for New Zealand Sotheby’s
International Realty that has a 30,000 circulation
nationwide and has become an essential marketing tool for
the real estate company.

The judges’ citation says:
“Scope Media is an excellent example of a small
consultancy displaying resilience, entrepreneurial
commitment and adaptability in the face of extreme business
adversity. When the Covid pandemic caused a collapse of the
tourism and hospitality industries in their local community,
Scope had the confidence and the creativity to offer
affordable PR strategies and programmes that enabled it to
continue to grow its revenues.As well as working on a
project to diversify the Queenstown Lakes District economy,
Scope Media became a registered service provider to tap into
Government funding for local tourism companies and provided
much-needed marketing support for dozens of local
businesses.”

Crosbie adds: “We care about our
community and are passionate about helping brands and
communities flourish, so it made sense for us to design
packages to help local businesses that are doing it tough.
We’ve been able to continue making meaningful connections
with our people and place, through the privilege of being
able to tell their
stories.”
 

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