This is it! Rightmove unveils summer ad campaign…
Rightmove is looking to help agents inspire more people to consider moving with its latest advertising campaign.
The portal’s summer advertising campaign has adopted the theme of This Is It, illustrating the benefits of moving and the various ways a home helps you grow up and feel happy.
It ends with a couple finding their new home on Rightmove and clicking to contact the agent, with the slogan, “no perfect time, just the right time.”
The advert will be played across key programmes including the remaining Premier League football fixtures, Gogglebox and Love Island, aiming to reach a variety of potential movers at different stages of their buying, selling or renting journey.
Rightmove’s campaign will run until the beginning of August and follows its headline sponsorship of the 19th series of Ant & Dec’s Saturday Night Takeaway during March and April.
Matt Bushby, chief marketing officer at Rightmove, said: “Agents are approaching the end of what is typically a very active part of the year for the market in spring and will be busy planning the rest of their year.
“We want to reach different groups of potential home-movers this summer so that they turn to Rightmove to check what’s available and contact their local agent. The market is much more settled and resilient than many expected at the start of the year, so we hope to inspire more people to consider making a move.”
Watch the full advert below: