Business deals
Partnership with Star Plus Legend to tap character-based intellectual property
A robot dog made by Unitree. The new joint venture aims to develop robots that look more like well-loved characters than machines. (Photo by Kohei Fujimura)
KOHEI FUJIMURA
November 21, 2025 07:45 JST
DALIAN, China — Chinese startup Unitree Robotics is teaming up with Star Plus Legend Holdings, a Hong Kong-listed intellectual property management company, to develop and sell character-based robots.
