UK financial services providers, advisers and journalists alike celebrated in style at the 35th FT Adviser Financial Adviser Service Awards.
Held, as always, in the prestigious Natural History Museum in London, the FASAs mark the best of the best – and shine a light on the rest – when it comes to those companies delivering first-class service to financial advisers and their clients.
This year, guests were entertained by our host with the most, comedian Eeshan Akbar.
Guests were also treated to a spectacular musical performance of the songs from Wicked, by Beyond Repair; as well as to live music from the Ronnie Scott’s Rejects.
We are grateful also to the main event sponsor, Royal London.
Since their launch in 1990, the FASAs have encouraged thousands of readers to score companies across a range of metrics, in the following provider categories:
For the second year running, FT Adviser also invited companies to submit entries for awards in areas providing auxiliary services to financial advisers.
These are:
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Best business marketing and promotion service to advisers
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Best regulation and compliance service for advisers
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Best delivery PII service to advisers
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Best legal support to advisers
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Best business growth and succession planning for advisers.
All the methodology for the seven voted-for categories was pored over by some of our editorial panel, who are registered financial advisers, and the self-submit categories were judged by financial advisers and senior journalists.
We are very grateful to all the thousands of financial advisers who took the time to vote, as well as to our wonderful editorial panel for their time in judging categories and helping to refine our methodology.
To find out more about the FASAs, the winners, the judges and the methodology, you can read our special report which we are publishing at 12 today – watch this space.
Once again, many congratulations to all of our five-star winners, and to those who have worked hard over the past 12 months to pull up their ratings to achieve three- and four-stars.
Here’s to even greater achievements in 2026.
