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    Secondly, it’s become a place for news, for human stories to be shared, for polls to be carried out. From a Today sites point of view, we’ve found that polls carried out on LinkedIn now perform much better than any we run on Twitter. Similarly, the levels of engagement and interaction with stories and features ...
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    Think value over brand Strategy is vitally important when it comes to Facebook advertising. Over a third of Facebook’s users interact regularly with at a minimum one of the 60 million Facebook business pages – so there is a potentially massive captive audience to aim towards. But it’s crucial to work ...
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    Here are some tips on getting the most out of social media to get you started. 1. Start your budget low and know your platforms If you throw money at, for example, a social media ad without properly testing demographics, audiences, targeting options and ad copy, it’s unlikely you’re going to ...
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    Agents need to use social media for more than just posting property listings, an industry digital marketing expert claims. Craig Vile, director of instant online valuation and lead nurturing firm The ValPal Network, said social media platforms including TikTok, Twitter, Instagram, Facebook and YouTube are becoming important tools for agents but must be ...