FIN has grown into a specialist consultancy and training provider, as well as a professional network with more than 400 finance professionals.
Since launching, it has hosted more than 40 events, connected finance leaders with technology partners and delivered consultancy projects focused on artificial intelligence, automation and business transformation.
The organisation was established in response to demand from finance leaders for practical guidance on adopting AI and other technologies, including how to identify opportunities and implement them responsibly.
Dr Rojo-Echeburía holds a PhD in applied mathematics and has experience across artificial intelligence, data science and business transformation.
Her appointment will support FIN’s consultancy and training work as it develops its services for finance teams and organisations looking to adopt AI.
Kirsty Mackenzie, founder and director of iMultiply, said FIN had developed from an initial idea into a consultancy, training provider and professional network.
Kirsty Mackenzie, founder and director of iMultiply said: “FIN was created because we kept hearing the same challenge from finance leaders.
“They could see that AI and automation were going to have a profound impact on their organisations, but many were unsure where to start, what opportunities to prioritise and how to adopt new technologies responsibly.
“Over the last 18 months, FIN has grown from an idea into a consultancy, training provider and thriving professional network.
“We’ve welcomed more than 400 members into the community, hosted over 40 events, delivered consultancy projects and helped connect organisations with the technology, expertise and opportunities they need to innovate successfully.
“Bringing Ana into the business represents a significant investment in our future and in the clients we support.
“Ana brings a unique combination of technical expertise, commercial understanding and a genuine passion for helping people embrace innovation.
“We’re delighted to welcome her to the team.”
Dr Ana Rojo-Echeburía, head of AI and finance transformation at FIN said: “AI is no longer a future consideration for organisations.
“Leaders are looking for practical ways to use these technologies to improve decision-making, productivity and performance.
“What attracted me to FIN was its focus on people, capability and real business outcomes.
“It has built a strong reputation for bringing together finance professionals, technology experts and industry leaders to share knowledge, challenge thinking and solve genuine business problems.
“I’m excited to help shape the next stage of that work.”
